Estate Agencies in Riviera

Our core focus of business is the marketing and sales of residential property in greater Johannesburg. Particularly well represented in the older leafy suburbs, our brand is instantly recognised. We are an exclusive agency specialising in a niche market and consider ourselves to be benchmark in service excellence

Modern but with with traditional values, and mindful of our actions, we are always accountable to our clients. Professional and caring, dynamic yet reserved, our integrity is of supreme importance to us.

Denese Zaslansky, CEO and founder of FIRZT Realty Company, has been actively involved in real estate for over 35 years. Her knowledge, drive and determination have been the foundation on which the company’s success has been built. A leader and teacher, Denese constantly injects her enthusiasm, integrity and work ethic into Firzt Realty Company and those around her.

We are big enough to make a difference and small enough to care!

People trust FIRZT with their single largest asset. It is a responsibility we take very seriously. We give 110% because we know that ultimately a positive result for you is our success.

We offer a full suite of property services with Divisions specializing in Sales & Leasing of Residential, Commercial and Industrial properties, as well as an Auctions Division which caters for the expedient and efficient sale of immovable property.

Areas covered include Johannesburg, Randburg, Fourways, Sandton, Midrand, Cape Town and Hermanus.

Why Choose FIRZT To Sell or Rent out Your Property?

We are professional, transparent, accountable and highly service orientated. Our company’s ethos rests on ethics, product knowledge and individuality.

We are dynamic and forward thinking: the well-known crown and “Z” logo has become a familiar brand within Gauteng, as a result of our innovative and continuous marketing.

Our clients definitely reap the benefit of this market presence and awareness.

We continuously train our Realtors in the technicalities of real estate, legal issues and provide inspirational and motivational talks. Our realtors also have exclusive access to the training of perhaps the world's best and most successful real estate trainer, residing in the USA. This ensures that Firzt Realtors are always at the cutting edge of their field. Our clients benefit by having not only the personal service of a FIRZT Realtor, but the back-up of a company which is dedicated to service.

Our in-house marketing department, together with the FIRZT Realtor, ensures that your properties enjoy not only maximum, but the correct exposure too, with extremely fast turnaround times to market.

TECHNOLOGY AND DIGITAL MARKETING

FIRZT makes use of a cutting edge CRM (Buyers Database). Amongst other features, it matches buyers' individual requirements to specific properties, thereby minimizing the time period to source buyers.

Google suite of ad services - maximising our brand exposure and driving more buyers to our website or specific listings

Just some portals we market on: Firzt.co.za, Property24.com, Privateproperty.co.za, iol.co.za, Auctioneering.co.za (SAIA)

Advanced Social Media campaigns on Facebook, Instagram and LinkedIn

Professional videos of select properties

User friendly Mobi-site

MANAGEMENT / OPERATIONS

Open door policy – 24/7 support to Firzt Property Professionals

Weekly in-house and external training

Administrative support ensure all deals are recorded, plus tracked with conveyancers to ensure a quick and trouble-free procedure, keeping clients informed of progress and expected registration date

Efficient financial department,

Our Trust Account is listed as a public beneficiary with all major banks to ensure safety of deposits

MARKETING

Our dynamic approach to personalised marketing using the most up to date methods to secure buyers and tenants, will ensure your property receives maximum visibility! This includes the extensive use of signboards, billboards, street pole ads, flags, Property Expos at shopping centres, full colour customised brochures and digital advertising online.

TRAINING OFFERED

Property Law

Estate Agency Affairs Act

Ethics/Integrity/Moral Obligations

Code of Conduct – EAAB

Negotiation skills

Qualifying buyers and tenants

Financing in Real Estate

Internship Programme

AT FIRZT WE HAVE CLIENTS FOR LIFE

WE INVITE YOU TO BE ONE OF THEM

Pam Golding Properties (Pty) Ltd - Hyde Park. Registered with the PPRA. Holder of a Business Property Practitioner FFC. Operating a Trust Account.

Providing premium real estate services to estate agents throughout South Africa.

For over two decades, we have evolved and outgrown the conventional, franchise-bound real estate business model.

On our journey of becoming the new real estate giant, we have rebranded to PlusGroup.

Just as our legendary orange colour has intensified to the vibrant Orange+ we will keep pushing forward into new frontiers and change the way property professionals do business.

We strive to always challenge the status quo with the use of our optimised processes and in-house developed innovative systems. We also have a centralised admin function which makes our agents more agile and mobile than ever before in the real estate industry.

This is the PlusGroup way - We will keep growing beyond a mediocre standard accepted by the industry.