Making a great property investment requires a blend of strategic planning, market research, and financial prudence. Unlike other asset classes, you generally cannot easily dispose of it if you make a mistake.
READ: Know the signs that help investors identify property opportunities
To maximise returns, investors should focus on areas with high demand, low vacancy rates, and potential for development. Samuel Seeff, chairman of the Seeff Property group gives five tips on how to make a great property investment.
Prioritise location and rental demand
Location remains the most critical factor for capital growth, he says. Look for areas with high rental demand, such as those near universities, transport links, major infrastructure improvements, or in bustling commercial hubs. Areas in popular, secure suburban estates or cities with high employment opportunities attract quality tenants, reducing vacancy risks.
Buy for positive cash flow
Ensure the property is a good "deal" now, rather than waiting for future appreciation. A great investment should have a rental income that covers most of the bond repayments, rates, levies, and maintenance. Invest in properties such as sectional title which offer the best yields, around 5-10% depending on the area to ensure the property pays for itself and contributes to your wealth, rather than draining it.
Think like a business, not a homeowner
A rental property should be clean and functional rather than luxurious. Avoid paying a premium for a "view" if it makes the property harder to maintain or renovate. Choose features which match the target market. For example, young professionals prioritise high-speed fibre and proximity to cafes, while families want proximity to good schools.
Perform thorough due diligence and research
Do not buy the first property you see. Research property trends, check for future developments in the area, and inspect the property thoroughly to avoid unexpected maintenance costs. Consult with local property agents to understand the area's growth potential and demand, ensuring you are not purchasing in a stagnant market.
Structure finances wisely and manage risk
Guard against over-extending yourself financially. Ensure you have a financial buffer (three to six months of expenses) to absorb any unexpected vacancies or maintenance emergencies. The advantage of property as an asset class is its underlying capital retention and further capital growth.
Property is considered a strong investment as it offers a combination of long-term capital appreciation, consistent passive rental income, and the ability to leverage the asset. It acts as a hedge against inflation and provides tax benefits, such as deducting expenses including bond interest, maintenance, and rates. Unlike stock markets, investors have physical ownership and direct control over the asset which allows them to make improvements to increase value.
RE/MAX of Southern Africa shares a few tips to help new landlords navigate through this new venture…
Tip 1: Crunch the Numbers
Affording a rental property involves more than just monthly mortgage repayments. First-time landlords must factor in additional costs such as property insurance, municipal rates, taxes, utilities, potential legal or collection fees, and the commission of a rental agent, who can assist with tenant vetting, rent collection, and property management. Regular property maintenance should also be included in budgeting calculations.
Tip 2: Plan for Long-Term Returns
Unless you pay for the property in cash upfront, purchasing a rental property is not necessarily a quick path to wealth. Instead, it should be viewed as a medium to long-term investment. Depending on how large of a bond you have on the property, the initial expenses might exceed rental returns temporarily. Ultimately, with patience, properties will pay for themselves—especially once the bond is fully paid off.
Tip 3. Establish an Emergency Fund
Unexpected expenses are inevitable. Landlords should maintain a contingency fund to cover unforeseen circumstances, including repairs not covered by insurance or legal fees arising from tenant defaults.
Tip 4: Detailed Contracts are Essential
As tempting as it is to keep things casual and simple, it is far wiser to keep everything formal and officially documented between you and your tenant. Comprehensive lease agreements clearly defining responsibilities, payment methods, acceptable behaviour, and terms for breakages will minimize misunderstandings. Likewise, landlords working with property managers must sign detailed mandates specifying commission structures and the agent's obligations so as to avoid confusion.
“By working with a reliable real estate agent, first-time landlords can approach property investment confidently, prepared to handle challenges effectively and maximize long-term returns,” says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
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