Property News
The mood among homeowners right now is anxious, and understandably so. After a stretch of relative economic calm, interest rates are climbing again, driven by global instability and renewed inflationary pressure. For anyone sitting on a property and wondering what to do, that anxiety can quickly translate into a hasty decision. But hasty decisions and real estate rarely make good partners.
READ: What you need to avoid when selling or buying a home
"This is a moment where emotion can easily override logic," says Steven van Rooyen, owner at Leapfrog Property Group Western Seaboard. "The sellers who come out ahead are almost always the ones who pause, look at their actual numbers, and make a decision based on their personal situation, not on what the headlines are saying."
The case for acting now isn't as clear-cut as it seems
It's tempting to think that getting out ahead of further rate hikes is the smart play. And for some sellers, it genuinely is. A cooler market means fewer buyers, longer selling times, and less negotiating power, so if your timeline is flexible, sooner can be better than later.
The problem is that many sellers underestimate what a sale actually costs them. Estate agent commission, bond cancellation fees, compliance certificates, legal transfer costs - these can add up to a meaningful chunk of your sale proceeds. If you bought your home within the last few years and prices in your area haven't moved significantly, you may walk away with far less than you expected. In some cases, sellers find themselves at a loss once all the fees are settled.
Then there's the question of where you go next. If you're planning to buy another property in the same market, the high interest rates you're trying to escape will follow you directly into your new bond repayment.
READ: First-time home selling: Expert support makes all the difference
The case for waiting has its own risks
Holding on isn't automatically the safer choice either. Property markets move in cycles, and while values do tend to recover over time, the wait can be longer and bumpier than anticipated. If your financial position is already stretched and if the monthly repayments are genuinely unsustainable, waiting for better conditions could put you in a worse negotiating position down the line, not a better one.
"Selling from a position of desperation is something we always want to help clients avoid," says Van Rooyen. "If you wait too long and the pressure becomes unbearable, you lose the ability to be strategic about your price and your timing."
So what should you actually do?
Van Rooyen notes that the honest answer is that there is no single right answer, but there is a right process. Here’s what they recommend.
If you want to sell because you're under financial pressure, start with your bank. Before you call an estate agent, call your lender. Banks have more flexibility than most people realise, and options like extended loan terms, temporary payment relief, or restructured repayments may take the immediate pressure off without requiring you to sell at all.
Next, get a realistic valuation. A good local agent will tell you honestly what your property is likely to fetch in the current market, and whether that figure works in your favour after all costs are accounted for. If the numbers don't stack up, that's critical information before you commit to anything.
Finally, model your alternatives. What does it actually cost you to stay? Look at the cost of the bond, rates, levies, maintenance and stack it up against what it would cost to rent or downsize. The gap between those figures often tells you more than any market forecast can.
"We're not in the business of telling people to buy or sell based on market timing," says Van Rooyen. "We're in the business of helping people make informed decisions. Sometimes that means selling now. Sometimes it means staying put. But it always means understanding your full picture first."
The rate environment will shift again because it always does. What won't change is the importance of making one of your most significant financial decisions from a position of clarity rather than fear.
READ: Selling: The importance of approved plans and proactive seller tips
According to Ronel van der Linde, Sales Director for Seeff Pretoria East, the best advice, is for sellers to get a professional photographer to take pictures of their home.
1. Prepare the home
It should be clean and tidy. Don’t leave clothes or dirty dishes lying around and make the beds.
2. Avoid taking pictures of the toilet
Buyers know that your house has toilets and they don’t need to see them as proof. If the toilet has to be visible for some reason, make sure the lid is down.
3. Take photos during the day
Take pictures during the day when you can count on natural light and always open the blinds and curtains. Dark and gloomy pictures make the home look depressing.
4. Create a spotless setting
Make sure the windows, mirrors and carpets are clean.
5. Use a camera
You don’t need an expensive camera with state-of-the-art equipment to take good pictures, but a cell phone usually won’t do unless it takes high quality pics. Borrow a camera if you need to.
6. Avoid photobombs
No people or flash lights should be reflected in windows or mirrors - it looks very unprofessional.
7. Capture the space, not the stuff
Try and showcase the room as best you can by not zooming in or focusing on specific objects. Prospective buyers are not interested in what’s inside your home, they are interested in the home itself.
8. Don’t capture marketing material
Don’t photograph the exterior of a home with many agents’ boards in front of it. It could be that they are old or that they belong to the neighbours, but this creates the perception that no one wants to buy your house.
9. Brighten up the space
Take pictures during the day when you can count on natural light and always open the blinds and curtains. Dark and gloomy pictures make the home look depressing. Add a splash of colour like flowers to brighten pictures up.
10. Depersonalise pictures
Try not to take photographs where pictures of your family or your pets are visible. Prospective buyers want to visualise themselves in the home and your personal items could make this harder for them to do.
11. Don’t rush
Take your time taking pictures and make sure you have enough to choose from.
12. Keep it real
Don’t distort images by taking pictures with fish eye lenses or using black and white or sepia lenses. The objective is not to produce an artistic image, the objective is to create a realistic version of your home in order to sell it.
Want all the latest property news and curated hot property listings sent directly to your inbox? Register for Property24’s Hot Properties, Lifestyle and Weekly Property Trends newsletters or follow us on Twitter, Instagram or Facebook.
