Show houses are one of the most effective marketing tools for estate agents to get a face-to-face opportunity with prospective buyers. However, it also comes with potential security risks, making it important for agents to take the necessary precautions.
REMAX SA advises that if possible, estate agents should opt for an appointment-only show house instead of allowing unrestricted walk-ins. Not only will this help mitigate safety concerns, but it can also help agents prioritise quality leads. Buyers who take the time to book a viewing in advance are more likely to have a genuine interest in the property, giving agents a better opportunity to focus their time and attention on serious prospects.
More safety suggestions :
- Keeping a record of all attendees, including their names and contact details, as well as the location, date and time of the show house.
- Share this information with a colleague at the office and ensure that all personal information is handled in accordance with POPIA requirements.
- Additionally, proof of identification before arrival can help ensure that the name they put down on the record is their actual name.
- Instead of leaving gates and doors open during the viewing, keep entrances secured and let visitors in as they arrive. If you’re concerned that buyers may struggle to spot the property, use a clearly visible yard sign or balloon to guide them to the right home.
- It is also a good idea to share your live location with a colleague, friend or family member so that somebody knows where you are, and send them updates regularly.
READ: Show house tips to guarantee success in any season
Agents are also encourage to bring support along - having a colleague accompany you to the show house can provide an added layer of security.
- With two agents present, you can keep a closer eye on visitors, manage different areas of the property and have immediate support should an uncomfortable or potentially unsafe situation arise.
- Lastly, remain vigilant throughout the viewing. Walk behind visitors instead of in front of them when showing them through the property and make sure your phone is charged and easily accessible.
Lastly, a successful show house should not come at the expense of personal safety. By putting a few simple precautions in place, agents can focus on showcasing the property while helping to create a safer environment for themselves.
David Jacobs, Gauteng Regional Sales Manager for the Rawson Property Group, says basic precautions such as securing valuables, controlling access points, and recording the details of visitors can go a long way in preventing opportunistic crime and protecting everyone involved.
Agents should also take practical safety measures when hosting show houses. Working in pairs, keeping track of visitors, and remaining aware of their surroundings are all recommended strategies to reduce risk. Experts also advise agents to walk behind visitors while showing a home, ensuring their attention stays on guests and any suspicious behaviour is noticed immediately.
Preparation is just as important as vigilance. Informing colleagues or neighbours about the show house, ensuring the property's security systems are active, and removing easily pocketed items can significantly improve safety on the day. With the right precautions in place, show houses can remain both safe and highly effective for generating buyer interest and ultimately securing successful risks."
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