As we celebrate Youth Day, we're reminded that the future of this industry, and indeed our country, lies in capable, passionate hands. The South African property market offers real, tangible opportunities for young people, whether as a path to financial independence through ownership or renting, or as a dynamic career for those aspiring to become real estate professionals. This industry brings together law, finance, marketing, architecture, and entrepreneurship, offering a variety of roles to suit different talents and ambitions. With relatively low barriers to entry and the potential for rapid advancement, it's an appealing field for those who are motivated and eager to learn.
READ: The role of a real estate agent : What you need to know
However, Quay 1 International Realty CEO Ryan Greeff says, the practical challenges are significant. Two of the biggest hurdles we consistently see are finances and transport. For aspiring professionals, the cost of commuting to viewings can be a major obstacle. For first-time buyers or tenants, saving for deposits or simply managing monthly affordability, particularly without generational wealth or family support, is a considerable challenge. In addition, a lack of exposure to financial literacy and real-world property knowledge makes it easy to understand why many young people feel locked out of the system.
The good news is that this landscape is evolving, and there are ways in.
"At Quay 1 International Realty, we've made it part of our mission to help change these realities through our 'Empowering the Youth' campaign. Over the past two years, I've had the privilege of engaging with thousands of students and up-and-coming professionals across Cape Town, not just to talk about property but to open doors. We offer internships, mentorships, and exposure to real opportunities. By partnering with more than 40 schools, universities, and NGOs, we've witnessed the drive and potential of young South Africans.
"We've also established a strong tech infrastructure that allows young professionals to plug in, learn, and perform from anywhere, reducing reliance on transport-heavy models. Our company operates on a modern, scalable digital platform, meaning our brokers and interns aren't tied to outdated systems or physical offices. This setup provides greater flexibility and ensures access to cutting-edge tools that enhance learning, performance, and client service in a fast-paced environment. Beyond that, we've developed a financial support structure for new brokers, helping them get off the ground and alleviating early financial pressures. We understand that talent isn't defined by someone's bank balance or background but by their hunger, work ethic, and vision for the future".
READ: Understand the true value that a real estate agent brings to the transaction
"With years of experience in the industry and in navigating the property landscape, I've seen how powerful this sector can be as a vehicle for growth, both personal and financial. The most actionable advice I can give to young professionals is this: don't wait for the perfect conditions. Start learning today about personal finance, how property works, how commission structures operate, and how to save effectively. Get into rooms where knowledge is shared, ask questions, and reach out to companies such as Quay 1 that are willing to invest in you and your career growth.
"At Quay 1, we're not just in the business of property. We're in the business of people. We believe the youth of this country deserve every opportunity to thrive in both. If you're ready to take that step, reach out to Quay 1 and let's start building your future together," says Greeff.
READ: Key to a successful home sale: Why working with an agent is vital
Youth and the Property Market: How Young South Africans Can Turn Challenges into Opportunity
This Youth Day, young South Africans are being urged to take bold but informed steps toward entering the property market—either as first-time buyers, renters, or aspiring real estate professionals—despite the financial and structural challenges they face.
According to Antonie Goosen, principal and founder of Meridian Realty, the property sector remains one of the most accessible and empowering industries for young people looking to build long-term financial stability.
“There’s no doubt that affordability, access to finance, and lack of industry exposure are real hurdles,” says Goosen. “But with the right tools, mindset and support, young South Africans can absolutely take ownership of their futures—whether through renting smartly, buying strategically, or pursuing a career in real estate.”
Real Estate: A Career Path for the Ambitious
Goosen believes that real estate offers a strong career opportunity for self-starters. “It’s a people business, but also one where technology and marketing skills are becoming increasingly valuable,” he says. “Young professionals who are digitally savvy and entrepreneurial can carve out a successful career—especially if they’re supported by the right mentorship.”
He encourages new entrants to seek out agencies that offer training and ongoing guidance, rather than going it alone.
Property as a Path to Financial Independence
For young South Africans hoping to purchase their first home, Goosen emphasises the importance of building good financial habits early.
“Start by understanding how credit works, stay on top of your debt, and set a realistic savings goal,” he advises. “Getting pre-qualified for a bond is a great first step—even if you’re not ready to buy just yet, it helps to know what you could afford.”
He notes that co-ownership with a trusted partner or purchasing a smaller, more affordable home in an up-and-coming area can also be a smart entry point into the market.
Smart Renting as a Stepping Stone
Not everyone will be ready to buy straight away—and that’s okay, says Goosen.
“Renting can be a powerful stepping stone if done purposefully,” he explains. “Budget wisely, save consistently, and research the areas you’re living in. Choosing a rental close to work or public transport can reduce your living costs and improve your long-term financial outlook.”
Final Advice for South Africa’s Youth
Goosen’s most important advice is simple: “Start early—if not with buying, then with learning. Knowledge is your most powerful asset. Learn about the market, understand your finances, and surround yourself with people who are willing to share their experience.”
At Meridian Realty, he says, there’s a strong commitment to mentoring young agents and empowering informed buyers.
“We believe in investing in the next generation. It’s not only good for the individuals we train and advise—it’s good for the future of the property industry and for South Africa as a whole.”
Want all the latest property news and curated hot property listings sent directly to your inbox? Register for Property24’s Hot Properties, Lifestyle and Weekly Property Trends newsletters or follow us on Twitter, Instagram or Facebook.
