Summer Park Umhlanga officially launched on 25 November, with a whopping R60 million sold in 42 seconds from the commencement of launch.
Summer Park Umhlanga took a modern approach and conducted South Africa’s first-ever residential online sales launch, making the buying process faster and more convenient than ever before.
Stefan Botha, Director of Rainmaker Marketing, says having conducted many sale launches, they decided to up the ante from their traditional queuing processes, to manage the first residential online sales launch in South Africa.
He says in terms of its offering and pricing, Summer Park Umhlanga was the perfect product to initiate this new approach with, and they have never experienced the rush they had on launch day. This meant that, for the first time ever, those interested in buying within Summer Park Umhlanga were able to do so from the comfort of their own homes, by simply clicking a button, he says.
“Having received over 1 500 registrations for Summer Park Umhlanga within the first week, and fitting with the new-age product offering, the online sales launch allowed the sales process to be seamless, effortless, convenient and quick. This approach performed phenomenally, not only showing the online approach was a success, but it is also testament to the demand Umhlanga Ridge Town Centre is experiencing, the desirable price point for Summer Park Umhlanga and the need for more modern residential developments in this node.”
Positioned from R950 000, this contemporary development offers new-age studio, one and two bedroom apartments within the prestigious Parkside area of Umhlanga Ridge Town Centre.
Within this pet-friendly, family-focused development, every single unit is accessed through their own private courtyards and enjoys a spacious balcony.
Residents can relax at the heated pool or get active in the fully-equipped gym, while kids can have hours of fun in the designated play area.
Summer Park Umhlanga will have a crèche facility as well, giving working parents within the development first opportunity to take advantage of this convenient facility.
