The inclusion of the Eastern Cape’s Jaco Rademeyer Estates (JRE), currently the only property brand in South Africa on the new online application MyEdit, is set to shine a spotlight on property in the region, according to JRE owner Jaco Rademeyer.
Rademeyer says home buyers and sellers have less time on their hands, forcing property agents to enter the online space, because buyers and sellers are increasingly online too.
“I strongly believe in this app,” says Rademeyer, who flew to Cape Town earlier this month for a photoshoot ahead of the app’s launch. “The media consumption landscape is changing and nowadays people find it easy to browse for things like property online, as well as checking the local papers.”
MyEdit, is a South African-developed content aggregation app available on Apple and Android which went live this month, has 20 categories including news, sport, fashion and entertainment. It’s an app publicly supported by the likes of entertainment personalities Khanyi Mbau and Riaan Cruywagen, says Rademeyer.
He says home buyers and sellers have less time on their hands, forcing property agents to enter the online space, because buyers and sellers are increasingly online too.
It has forced Eastern Cape realtors to become innovative in their approach to business. Rademeyer says he is constantly racking his brain in an attempt to be one step ahead with marketing his business.
His efforts have paid off, such as his tongue-in-cheek “Movember” campaign this month which sees his photo on bin advertisements with a mock moustache in an effort to raise cancer awareness.
“People have been constantly phoning me this month to say ‘Someone has defaced your bins with a moustache’, and I just tell them it is part of our Movember marketing campaign. It’s hilarious, and it gets people’s attention,” says Rademeyer, who has committed 5 percent of his sales in November to cancer treatment and awareness organisations in Nelson Mandela Bay.
The content on MyEdit is gleaned from more than 40 of SA’s most popular magazines, newspapers and websites, such as YOU, DRUM, Fairlady, tvplus, Men's Health, Finweek, Go!, Move! and True Love, he explains.
“MyEdit allows each user to explore only the content that interests them,” says Daniël Malherbe, Head of Business Innovation for Media24 Magazines, Digital.
“These days people are pressed for time and tend to go increasingly digital, and this app will give them easy and instant access to their preferred reading matter,” says veteran newsreader Cruywagen.
