Please note that you are using an outdated version of Internet Explorer which is not compatible with some elements of the site. We strongly urge you to update to a newer version for optimal browsing experience.

Selling your home? 5 smart ways to ‘wow’ buyers on show day

08 Aug 2019

In many ways a show day is like your property’s first date. It’s the chance to make a good first impression and capture the attention of the right buyer so that things can be taken further.

“Ultimately it’s about ensuring people get a favourable impression of the property and presenting, as far as possible, the property in such a way that others can imagine living there themselves,” says Cohen.

You want to make sure the property is immediately appealing and flaunt all its best features, says Michelle Cohen, Principal at Leapfrog Johannesburg North East.

Naturally price is important too, she says, but potential buyers are likely to only look at properties in their price range anyway, so the show house experience definitely plays a role in attracting buyers.

Cohen adds that people need to be able to imagine themselves living in the space, which is why it pays for the seller to make an effort to make it as appealing as possible.

Cohen shares her top five tips for ensuring your show house stands out:

1. Clean and clear the clutter

Nothing says chaos quite like clutter. It’s easy to overlook your own clutter, but rather essential to pack it away when potential buyers come for a viewing. An untidy, cluttered home can be a major deterrent, particularly in high-use spaces like the kitchen and bathroom.

2. Check the temperature

A space that’s either too hot or too cold can make people feel uncomfortable, which creates a negative impression of the space, even if it is on a subconscious level. Consider lighting a fire to warm the room if it’s cold, or put a fan on to get air circulating if it’s hot.

3. The right lighting

Switch strategic lights on to create a light and warm atmosphere. Do this in addition to opening the blinds and curtains. You may even want to consider illuminating a dark spot with a spotlight that helps to emphasise the area’s key features.

4. Sweet scents

This one can be tricky because you don’t want to overwhelm people with overly strong scents or fragrances, or even something they may be allergic to. A neutral, clean smell is the safest bet, though few people object to the aroma of freshly brewed coffee, so having a pot going could add appeal.

5. Leave the premises

Make plans to vacate the property on show day. It generally makes people uncomfortable to view a property thoroughly when the owners are around. Lock away your valuables and use show day as an excuse to head out for the day.

Finally

“Ultimately it’s about ensuring people get a favourable impression of the property and presenting, as far as possible, the property in such a way that others can imagine living there themselves,” says Cohen.

“A trusted property advisor will certainly also guide you in optimising the opportunity presented by a show day.”

Print Print
Top Articles
Cape Town continues to trend in the top 20 global cities for capital value growth, with foreign property buyers spending more over the past 6 years. Get the lowdown…

Close to Johannesburg CBD, Soweto has many developments currently taking place and is a big tourist attraction, with rental homes starting from R2.5k per month.

The days of Hermanus being just a small holiday town are 'no longer', and with good schools, an upbeat local economy and still well-priced property, it has a lot to offer...

Loading

Your browser is out of date!

It looks like you are using an outdated version of Internet Explorer.

If you are using Internet Explorer 8 or higher, please verify that your Internet Explorer compatibility view settings are not enabled.

For the best browsing experience, update to the latest Version of Internet Explorer or try out Google Chrome or Mozilla Firefox.


Please contact our Property24 Support Team for further assistance. Tel. +27 (0)861 111 724