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Prima estates join forces with PGP

19 Nov 2012

Having become entrenched at the forefront of the property market in the Plattekloof area since being launched, Prima Estates, under the leadership of Lani De Lima, has joined Pam Golding Properties.

Lani De Lima, area principal of Pam Golding Properties Plattekloof and Dr Andrew Golding, chief executive of the Pam Golding Property group.

De Lima says having built up her own company and brand has taught her to appreciate the value of a professional and reputable brand. "As a result, I took the decision to approach Pam Golding Properties, a strategic move which will enable us to further deliver on our commitment to providing clients with the best possible service and opportunities."

Now as Pam Golding Properties, and backed by the support and extensive network of the group, the aim is for their team of agents to continue to gain increased market share and grow business in the areas of Plattekloof 1, 2, 3 and 4, Kleinbosch, Welgelegen, Panorama, Plattekloof Glen, Burgundy Estates and Richwood.

Dr Andrew Golding, chief executive of the Pam Golding Property group says they are delighted to welcome De Lima and her team to Pam Golding Properties. "In the increasingly competitive and constantly evolving real estate business  of today we value highly the qualities of entrepreneurial flair, professionalism and drive which are integral to the success of such a business and in a sought after community such as Plattekloof."

This five bedroom, four bathroom home is located in a secure estate. It has a modern kitchen, an open plan living room and a ‘man cave’ with bar. It is priced at R7.5 million through Pam Golding Properties Plattekloof office.

The area is home to some of the Cape’s most desirable properties which include secure estates such as Baronetcy Estate and Leopard Rock Estate and he has no doubt that De Lima and her team are a valuable asset to the Pam Golding Properties brand.

“We anticipate the synergies between our new PGP office and the group will enable us to provide both buyers and sellers with the maximum products, service levels and exposure – both in South Africa and internationally," De Lima says, and adds that it was a major decision to make but believes it is in their clients’ best interests as they will have access to PGP’s extensive database of potential buyers and existing clients and network of 300 local and global offices.

Having bought her very first house in Plattekloof, and currently residing with her family in Baronetcy Estate in Plattekloof 4, De Lima has lived in the area for the past 10 years and describes it as a warm and close-knit community representative of all generations.

This luxury four bedroom, four bathroom home in Plattekloof is priced at R16.5 million through Pam Golding Properties. It includes six living areas and four garages.

She says buyers in the area represent a broad cross-section from family buyers seeking large homes through to young couples, who are increasingly evident in the market and looking to acquire smaller units.

The price of houses in demand range between R1.98 million to R16.5 million, while sectional title properties priced between R1.65 million to R2.5 million are popular. In the secure Baronetcy Estate, entry level houses sell from R4 million to R16.5 million, while plots can be bought from between R1.25 million to R2.5 million. "Such is the demand that we are selling a minimum of four plots a month, at good prices, which indicates this market is stable and sustainable,” she says.

An old age home is to be built in Plattekloof 3, which will create more sales in Plattekloof 1, 2 and 3 as some owners wish to downscale. The old age home will prove popular because it will offer a full title property and/or a one bedroom flat, and will include medical facilities. "We look forward to this new project as it is preferable for the elderly to be able to remain in the area they are used to and which they enjoy," De Lima says.

She adds that the younger generation are drawn to the area because there are appealing shopping centres and restaurants, it is central as it is 25 minutes from Cape Town city centre and 20 minutes from Cape Town International Airport, as well as having great views of Table Mountain and the sea.

De Lima says buyers in Plattekloof are often those upgrading their homes and lifestyle and relocating from other areas, overseas investors and also local sports personalities who are drawn to this area as the community respects their privacy and desire to enjoy family life undisturbed.

She says while the property market is picking up, with more buyers evident, bank lending criteria make it imperative for estate agents to qualify their buyers before taking them out to view properties. “Estate agents have a responsibility to advise their buyers, as generally the banks require a deposit of 10-20 percent, and they need to know what their monthly instalment will be if they purchase a property."

She says their outlook for the market is positive and they achieved a significant increase in sales in Plattekloof and the surrounds, and believe a key contributor is the fact that the areas give buyers the opportunity to make a sound investment for their future. "We are optimistic that property values will increase by in excess of 20 percent over the next five years, however, we believe that a correctly priced property with good potential in the right area will always achieve a sound investment return,” adds De Lima.

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