Johannesburg's rapidly gentrifying suburb of Norwood is attracting a broad demographic of buyers drawn to its lifestyle amenities, affordability and trendy high street.
Adrienne Hersch Properties area experts Janice Heyman and Bradley Gogoski say the suburb offers something for everyone.
“A broad demographic of buyers is showing interest in the area. First-time buyers, professionals, young couples, growing families and downsizers are among the ever-expanding list of buyers drawn to the area’s central location, good-sized homes and proximity to amenities.”
The suburb is one of the oldest in Johannesburg, with homes dating back to the ‘20s and ‘30s, and today sits in a premium pocket close to the sought-after suburbs of Houghton, Melrose, Rosebank and Oaklands.
The agents say Norwood’s convenient location is one of the suburb’s major drawcards.
“Norwood is well situated close to everything, including major transport routes, top private and public schools, the Rosebank, Sandton and downtown Johannesburg CBDs, as well as leading healthcare facilities and popular shopping centres including Norwood Mall, Balfour Park Shopping Centre, Rosebank Mall and Eastgate Shopping Centre.”
They add that a host of top amenities are located within walking distance for residents thanks to Grant Avenue, the suburb’s high street.
“Residents are spoilt for choice with everything at their doorstep. Norwood is one of the few suburbs in Johannesburg to have a high street. Grant Avenue has a unique vibe and boasts an array of restaurants from Middle Eastern to Chinese to Italian, trendy boutiques, specialty stores and grocery stores.”
The agents also account rising buyer interest to improved infrastructure such as new apartment developments on Grant Avenue, the revamping of several stores and buildings, as well as the recent opening of the nearby luxury Houghton Hotel and Apartments.
“We’re seeing new life being injected into the area, and with it comes new growth. The make-up of the area has changed significantly over the last five to ten years. Norwood is fast becoming one of Johannesburg’s trendiest, vibiest and most community-focused suburbs.”
Buyers are paying between R1.7 million and R2.8 million for two bedroom homes. Three bedroom homes are selling for between R1.85 million and R3.8 million. Apartments range from R1 million to R2.5 million depending on size, features and specifications.
Heyman and Gogoski say that buyers also enjoy the fact that Norwood has such a welcoming and active community and caters to various religions with mosques, synagogues and churches located close by.
Where to eat and drink in Norwood:
- The Schwarma Co - Middle Eastern
- Baha Taco - Mexican
- Momo & O - Asian fusion
- Thava - Indian
- RTG - kosher (meat)
- Next Door - kosher (milk)
- Kung-Fu Kitchen - Asian
- Fuji - Japanese
- Loof Coffee
- The Usual on Grant - café
Where to shop:
- Now You See Me - Eyewear Store
- The Lamp Post - Thrift and Consignment Store
- Chapter 1 - Book Shop
Specialty stores:
- Baker Brothers
- Meat on Grant
