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Where first-time buyers, retirees and investors are buying in 2025 Location remains the most important factor—but lifestyle, security, and return on investment are the real drivers behind today's buying decisions.Key trends shaping the property market in 2025The South African property market is entering a new phase marked by cautious optimism as interest rates stabilise, inflation cools, and digital innovation reshapes the industry.Tips for first-time homebuying successUnlike renting, buying real estate will provide individuals the opportunity to climb the property ladder over time – even if it is just a small apartment to start with