Liberty Mall in Welkom is set for a makeover aimed at improving the centre’s appeal and offering shoppers an enhanced shopping experience.
Key tenants at the mall include Mr Price Weekend Material, Clicks and Clicks Pharmacy, Donna Claire, CNA and a PEP store.
Key tenants at the mall include Mr Price Weekend Material, Clicks and Clicks Pharmacy, Donna Claire, CNA and a PEP store.
The mall is well-positioned on a major intersection in the heart of the town’s central business district. Free parking was introduced on 1 July this year for both tenants and shoppers with plans afoot for improvements to the area behind the mall, which would include additional public parking in the CBD.
“Our vision is that the Liberty Mall revitalisation project would include plans to revamp and upgrade the immediate surrounds and extend public parking facilities behind the centre - not only in order to enhance the appeal of the immediate area but also to facilitate traffic flow into the mall,” says centre manager, Norma Venter of JHI Properties, which took over management of the mall in March 2011.
However, she says this is dependent on the outcome of negotiations with the local municipality and with landowners of the properties adjacent to the mall, in regard to the possibility of converting the vacant space behind the centre into an additional parking area and attractive open space, for the added convenience of shoppers.
“In regard to the mall itself, together with the owners of the centre, we are currently obtaining quotations for various improvements,” says Venter.
In addition, JHI Properties has implemented a leasing strategy and is currently in discussion with retailers with regard to the tenant mix, to ensure the correct target market is drawn to the mall.
She says with four major taxi ranks situated around the mall and with easy access for pedestrian shoppers and vehicles, the centre attracts solid foot traffic levels.
“Having originally opened its doors in September 1985, the Liberty Mall is in the process of re-positioning itself to ensure the correct tenant mix and product offering is provided to consumers who will frequent the mall in future,” says Venter.
She adds the aim is to fill the existing vacancies with the strategic placement of tenants who offer value and convenience to the consumer. “This will boost the centre’s considerable appeal going well into the future.”
For more information contact Norma Venter of Liberty Mall on 057 357 4531 or via email.
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