Tsogo Sun Holdings' New Branding

EmailEmail Print Share

30 Apr 2012

Tsogo Sun Holdings is consolidating its operating divisions under one name unifying its gaming and hotel interests under the Tsogo Sun brand.

In Gauteng, Tsogo Sun owns the group’s flagship property, Montecasino in Fourways.

It is one of the largest Johannesburg Stock Exchange listed companies in the hotel and tourism sector with a market capitalisation of around R20 billion.

As a leading hotel, gaming and entertainment company in South Africa, it provides a variety of hospitality and leisure experiences through its 13 casinos and 95 hotels in South Africa, Africa, Seychelles and the Middle East.

In Gauteng, Tsogo Sun owns the group’s flagship property, Montecasino in Fourways, Gold Reef City Casino and Theme Park in the south of Johannesburg and Silverstar Casino in Krugersdorp, Suncoast, Durban, Golden Horse Casino, Pietermaritzburg, Blackrock Casino, Newcastle, The Ridge, Witbank, Emnotweni, Nelspruit, Goldfields Casino, Welkom, Hemingways, East London, Queens Casino in Queenstown, The Caledon, Garden Route Casino in Mossel bay and Mykonos Casino in Langebaan.

Rob Collins, chief marketing officer of Tsogo Sun, says the company is embarking on a campaign to correctly profile itself.

“This will enable us to fully leverage and properly position our key intangible assets, namely our brands, under the proudly South African Tsogo Sun brand.”

He explains that Southern Sun, previously the umbrella brand for the hotel division of Tsogo Sun, and Tsogo Sun Gaming, the group’s casino and entertainment division, has been incorporated into the Tsogo Sun identity, unifying the company under one name and logo. 

Southern Sun will remain as a hotel brand for premier hotels within the portfolio of brands.

He says the name Tsogo Sun is unique meaning 'resurrection' or 'new life' – a term that mimics the daily rising of the sun in Setswana.

“In line with the strength of this name, we have developed a group identity that will create a clear understanding of who we are and what we do as a group.”

The new logo, comprising the Tsogo name and the Sunburst insignia taken from the historical Southern Sun logo, visually accentuates the company’s strength, variety, presence and footprint and represents a uniquely African identity that is steeped in heritage, says Collins. – Denise Mhlanga

About the Author
Denise Mhlanga

Denise Mhlanga

Property journalist at property24.com

Similar Articles

A new 148-room City Lodge Hotel has opened at Newtown...

Buying hotel apartments either to place in a rental pool...

Located on the Panorama Route in Mpumalanga, Sabi River...

View all articles

Top Articles

Whether you’d like to spend time on the glorious coast or...

St Francis Bay in the Eastern Cape is the ideal weekend or...

Overpricing your property usually results in it being sold...

View all articles
Top Articles
11 Feb 2016
Many families are migrating from Gauteng to Ballito for the lifestyle be...
11 Feb 2016
A UCT architectural student tackles social, economic and environmental i...
11 Feb 2016
With a big influx of people from Gauteng moving to the Helderberg Basin,...
10 Feb 2016
Morningside, Rivonia, Rosebank and Bryanston will see much residential d...
10 Feb 2016
Offering sophisticated retirement living, Lazuli Coastal Lifestyle Estat...
Get the latest property news.
Select your options:

Your browser is out of date!

It looks like you are using an outdated version of Internet Explorer.

If you are using Internet Explorer 8 or higher, please verify that your Internet Explorer compatibility view settings are not enabled.

For the best browsing experience, update to the latest Version of Internet Explorer or try out Google Chrome or Mozilla Firefox.

Please contact our Property24 Support Team for further assistance. Tel. +27 (0)861 111 724