An established agency operating in Berea, Durban has joined the Aida National Franchises property group and just re-launched under its new banner.
Principal Renu Sewpersad says she is confident her office would further entrench its already-strong market position as part of the Aida group.
Principal Renu Sewpersad says she is confident her office would further entrench its already-strong market position as part of the Aida group.
"Apart from sharing our vision, Aida is bringing formidable business partners and a stable, reliable brand name to the table."
Aida chief executive officer Young Carr says the Berea agency established in 2003 has proved its mettle in the local market and would further enhance his group's countrywide representation, bringing the total number of Aida offices in KwaZulu-Natal to seven.
Sewpersad explains that the Berea residential market is currently underpinned by a healthy interest among younger buyers with good credit records.
"Berea currently attracts young buyers between the ages of 25 and 35.”
Buyers in this age group are moving out from Durban Central but are not quite ready to embrace a fully-fledged suburban lifestyle.
Situated between the city centre and suburbia, Berea is the ideal transition destination since many new residents who prefer a quieter neighbourhood still work in the city, she says.
"The suburb also offers good schools - an important consideration for buyers with young families and ample shopping facilities.”
Affordability also contributes heavily to Berea's popularity among young buyers, Sewpersad says.
Properties are priced between R500 000 and R1 million and these are down at buying homes priced above R1 million in some cases.
She adds that sellers are now more amenable to negotiation and are willing to drop asking prices by up to 10 percent to accommodate buyers who qualify for smaller bonds.
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