With the opening recently of its R35 million 3 000m2 clubhouse, spa and wellness centre, Shelley Point is signalling to the South African property and tourist market that it intends to become the most luxurious and, quite possibly, expensive resort cum property development in the Western Cape.
Developer Gert Joubert described the clubhouse facility as having two restaurants, a spa, a beauty and wellness centre, a 20 metre long swimming pool, a pro shop, a conference centre capable of taking up to 100 people and of being subdivided into two sections, a tea terrace, teenager and nursery rooms, a crèche and two bars.
"Along with the golf course these facilities will attract some 10 000 people per month at the height of the holiday season," says Joubert, "but they are primarily for those who live or holiday here and of course it is already being said that this facility will add some 30% to the value of every home in the project."
By the time the full roll out of accommodation and housing is completed at Shelley Point, says Joubert, over 2000 people will have holiday homes tere.
To date 1000 of the 1200 erven have been sold, and Joubert is now complementing these with 95 luxury apartments to be built flanking the new clubhouse and overlooking the golf course.
These will be in three-storey blocks comprising ground floor units with 104 m2 of floor space selling at R914,000 and duplex units with 112 m2 selling for R1,046,000.
All are fully furnished and equipped by Seed Design and Interiors from day one and buyers have the option of putting their units into a rental pool (run by a team chosen by Joubert himself) so that they can earn income on their investment when they are not there.
"We realise that the person coming 170 km from Cape Town to spend time at Shelley Point is probably looking for some privacy and peace and does not want to eat all his meals at a restaurant. We have therefore installed small kitchenettes and equipped these with full catering facilities," says Joubert.
The package on offer obviously appeals to a wide spectrum of buyers: the Shelley Point sales team, which launched the project on 14th April, achieved a 55% sell out on opening night and they are now confidently predicting a 90% sell out by the end of July 2007.
"One of the big advantages of investing in these apartments," says Joubert, "is that it will not be necessary to take transfer for 12 to 24 months, by which time the units should have appreciated quite considerably in price."
The first phase units, he says, will be fully complete by June 2008 and the second phase by early in 2009. Shelley Point is now graduating from its attractive single residential developments to upper bracket higher density accommodation.
The 95 golf course apartments will be followed by no less than 900 even more affluent two and three bedroom apartments in 20 three storey blocks designed by Arthur Quinton Architects. These will all face north and look out directly onto St Helena Bay. Approval of this R1 billion addition to Shelley Point's facilities was received recently. The units will look down onto a R60 million small boat harbour.
"We have been through the hoop again and again on this project," says Joubert. "Planning and preparation have already taken over three years and 18 consultants, architects and other experts have been involved. The outlay to date is just under R3 million. Every aspect has been considered, revised and redesigned and every opinion canvassed. We have had oceanography, visual impact, ecology, urban planning, bird and marine life, noise and traffic, archaeological, harbour and geotechnical experts all making contributions. Now that this massive planning task is more or less completed we hoping for full approval by the end of 2007."
The harbour will have a natural look, almost as if it has always been part of the landscape, he said. Minimal use will be made of concrete and the 180 metre long seawall will be composed largely of rock and soil and will be accessible to residents and holiday visitors. It is even possible that at a later stage it will be built on.
The attractive small beach will be kept and will continue to be used by Shelley Point visitors and residents for sunbathing and swimming - and the total number of boats in the harbour will be limited.
"The point has been reached where, ten years since we sold our first plot at Shelley Point, we can now say that the development has become established, recognised and accepted - and is serving as a model for a great many others along the West Coast.
"We are now, therefore, ready to move into international standard facilities and this is exciting, especially as it involves value addition for all those who have bought or will buy here."
Giving evidence of this statement, Joubert says that a seafront plot bought in 1996 for R100 000 can now fetch a price of R2,5 million. Even inland plots facing the golf course have, he says, appreciated from R40 000 to R600 000 in ten years.
Strict adherence throughout to architectural styles and guidelines and the large sums spent on landscaping have, says Joubert, given Shelley Point a distinction that sets it apart from any other West Coast property development.
For more information contact 083 454 5641 or 022 742 1309.
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