14 Aug 2012
Whether it’s a career in selling and renting homes, the financial or hospitality sector, women can absolutely do anything they put their minds to.
This is according to Pam Golding, founder and life president of South Africa’s renowned estate agency, Pam Golding Property (PGP) Group.
Read more here.
With August being Women’s Month, Golding recently had this message for women: “If you are determined, have integrity and passion, show that you care, remain honest and true to yourself, and surround yourself with people who you take care to nurture, it will lead to success.”
Click here to listen to the video.
Golding became involved in marketing real estate when her children were young in the early 1960s initially working from home - and at that time it was more a hobby than a career.
Her interest in houses evolved into a passion to the extent that it became a springboard to a serious career in the property industry
It was in 1976 that Golding opened the doors of her company with one sales assistant and soon her hard work saw the group expand to open an office in London in 1986 - the first South African real estate company to market local properties abroad.
The first sale she concluded was that of Laundry Cottage in Kenilworth.
In 1979 Pam Golding Properties moved into its first office in Kenilworth – with a staff of five estate agents and an accountant - then in 1981 the company opened two more branches in Fish Hoek and Sea Point.
In 1988 the company expanded nationally with its first branch opening in Johannesburg and in 1993 the group launched its franchise operation, Pam Golding Franchise Services.
“I started the company when South Africa was going through a recession, and people said I was crazy to go on my own.
“But I rarely take notice of things such as recessions! I was determined to succeed and that is half the battle already won.”
She explains that apart from the satisfaction of matching sellers and buyers – the latter often with their dream home - on a broader scale it is extremely rewarding being able to promote South Africa to the world and to network with various people.
“I have always believed that women can do anything they set their hearts on.”
On her success of building a brand that has been in existence for 36 years now, she says being a good listener and perceptive to a client’s requirements is imperative in the real estate industry.
With further vision and as part of its strategic global positioning, the group forged a strategic alliance with UK-based property group Savills, providing access to a network of 276 offices in over 22 countries worldwide, as well as world-class resources and expertise.
Golding points out that an ability to sell combined with a love of selling property are essential ingredients and equally important is the need to maintain the highest ethics and professionalism.
“I have always done my best to uphold these as key elements in my career.”
Her first job was at the University of Natal Pietermaritzburg as assistant to the Student Advisor, followed by the position of sales agent for the Junior Literary Society and then sales promotion and marketing assistant at Caltex head office.
Golding has become an icon and recognised woman in business in South Africa with various memberships including being the founder member of Proudly South African and the International Marketing Council among others.
She was awarded the Business Against Crime Lifetime Achiever Award, Honoree of The Star Group’s Leading Women Entrepreneurs of the World and winner of the Business Personality of the Year Award by the Cape Times and KPMG.
“While trying to achieve a balance between career and personal life has always been a challenge, I feel I have always enjoyed the best of both worlds,” says Golding.
Another woman to take note of in the real estate industry is Kim Faclier, managing director of GoIndustry DoveBid SA property division.
GoIndustry DoveBid SA is a co-operation partner of renowned international auctioneers GoIndustry DoveBid, a listed company on the London Stock Exchange.
GoIndustry DoveBid SA has been in operation since 2004, and its property division – opened in 2011 headed up by Faclier - is the international group’s first dedicated venture into online real estate auctions.
Faclier recently won in the property category at South Africa’s Most Influential Women in Business and Government (MiW) Awards announced by the CEO Magazine at a gala event in Johannesburg.
The 11th annual awards recognise inspirational women achievers in business and government across 28 industry sectors who are working for the benefit of South Africa and its future generations.
A multiple award-winner recognised by institutes such as Sanlam and Old Mutual, she received the prestigious Women’s Property Network (WPN) Five Star Award in 2010, an award recognising exceptional women in the commercial property sector across South Africa.
Faclier leads the WPN mentorship programme.
On her current role at GoIndustry DoveBid, she explains that the South African property division is the first in the group to take immoveable property online using the GoIndustry DoveBid platform.
However, with business across the globe moving increasingly online, property auctions conducted in real time are the way this type of business will be done in the future.
“I’ll be talking about the power of the internet for this market and where the property industry currently stands in this cyber-space.”
Her experience and reputation in property recently saw her invited to participate as a judge at the International Auctioneer Championships (IAC) held in Spokane, USA.
The IAC is the world’s premier showcase of auction talent among the “best of the best” within the international auction industry.
An annual event organised by the National Auctioneers’ Association, Faclier was the only judge to be selected outside of the USA.
“I have attended this event as a participant for a number of years and am always in awe of the ‘giants’ in the international auction industry that attend.
“To be invited to be a judge this year was a humbling experience but also one that acknowledges my own contribution to the property world and that’s extremely gratifying.”
Faclier will be one of the speakers at this year’s Annual Rode Conference on 21 August at the Spier Estate in Stellenbosch where she will talk about the future of property auctions. – Denise Mhlanga
About the Author
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