RE/MAX training key to agent success

05 Dec 2012

Training plays an important role in career development in any field, and real estate is no exception.

RE/MAx's Global Learning Centre in Southern Africa offers their agents the latest in training technologies, as well as a number of leading International trainers and educators.

This is according to Adrian Goslett, CEO of RE/MAX of Southern Africa, who says this is why, in the first 100 days of 2012, 69 days were spent on training events for RE/MAX agents.

He says in the space of a year, RE/MAX of Southern Africa will have held three educational conventions, two of which take place in Sun City and host 750 RE/MAX delegates at each event and have four international speakers in attendance.

With a focus on providing its agents with top class real estate skills and knowledge, RE/MAX has launched their Global Learning Centre in Southern Africa.  The centre will provide members with a range of training and tools, from entry level and advanced real estate training to local and international real estate skills training, mentorship and leadership programs, as well as business development training.

Goslett says agents have access to online training 24/7 through RE/MAX University, which comprises of thousands of programmes on real estate, technology, leadership, skills training and business development and is accessible by all members via the RE/MAX Mainstreet Intranet site.

There is also the RE/MAX Design Centre, a free online marketing design tool which is only available to their sales associates. The group is always creating innovative technology for its membership to make use of, a recent example being Layar augmented reality and property video tours. RE/MAX of Southern Africa is the first in the South African real estate industry to implement this technology.

Goslett says the Learning Centre has a large pool of over 12 experienced real estate and leadership trainers, who have over 15 years of training experience and have trained in Southern Africa and internationally.

The centre has access to leading International trainers and educators, many who have made frequent trips to Southern Africa such as Ed Hatch, a well-known international CRS Designation trainer; Steve Murray, an international real estate trends educator and trainer and Brian Buffini, the leading real estate trainer in the US who will be the keynote speaker at the 2013 RE/MAX Convention to be held at Sun City.

The results of the training programmes the agents have access to speak for themselves, Goslett says. “It is due to these training programmes that RE/MAX agents account for approximately 6 percent of total agent numbers and approximately 15 percent of all residential sales."

He adds the Buffini 100 Days to Greatness program, which is only offered to RE/MAX, has delivered an average of 6.6 transactions per agent in the first three months. "The Certified Distressed Property Expert designation is exclusive to RE/MAX and has helped generate an additional R40 million in commissions for our sales associates in two years.”

Goslett says the RE/MAX Global Learning Centre will provide 120 days of training to the RE/MAX membership in 2013 and will continue to innovate and meet the needs of the changing real estate industry in the years to come.

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