RE/MAX launches new charity foundation

16 Jan 2013

The 2011 edition of the World Giving Index indicated that South Africa was low down on the giving scale, coming in at 108 out of the 153 polled countries.

RE/MAX of Southern Africa launched a non-profit organisation that focuses on supporting a variety of worthy causes, financially and through donations called The RE/MAX Foundation

The 2011 edition was the second of its kind conducted by the UK-based Charities Aid Foundation and the South African CEO, Colleen du Toit believes South Africa needs to develop a strong culture of giving and smart corporate social investment.

RE/MAX of Southern Africa donated R7 million to various charity organisations over the past seven years, in an effort to better co-ordinate its corporate social investment initiatives. In order to support the worthy causes, they launched the RE/MAX of Southern Africa Foundation last year.

Peter Gilmour, Chairman of RE/MAX of Southern Africa and of the Foundation, says the Foundation has been established as a public benefit organisation (PBO) that aims to promote and inspire South African people to improve themselves.

He says central to the RE/MAX Formula - the company’s operating philosophy - is its commitment to giving back to the communities in which it operates and that is why they launched The RE/MAX Foundation. It is a not-for-profit organisation that focuses on supporting a variety of worthy causes, financially and through donations.

The Foundation will offer the RE/MAX of Southern Africa offices a vehicle which they can use to give back to their local communities through various initiatives. They can also financially support the foundation through becoming Founder Donors, which are categorised into Platinum, Gold and Silver in accordance with the level of financial contribution.

Gilmour says the Foundation will look to 10 corporate sponsors per country to commit to donating a set amount per annum for a three year period. In return, corporate sponsors will be recognised through marketing material and The Foundation webpage.

Due to the fact that the Foundation is a registered PBO, donors will receive tax benefits in respect of their donations.

The Foundation has appointed a full time manager, Sandy Smith, who will co-ordinate and manage all the fundraising, sponsorships and promotional aspects of The Foundation. Smith says she looks forward to positively contributing to the improvement of southern African communities through various Foundation initiatives.

Gilmour says the Foundation will pay particular attention to those projects which focus on the development of the southern African youth. “The youth will be the ones to ensure success and sustainability for generations to come. What we invest in the generations of today will impact greatly on the generations of tomorrow.”

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