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Rawson's mall location boosts business

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04 Dec 2012

Regular high-level sales in the Cape Town suburbs of Bothasig and Edgemead have become something of a talking point.

The Rawson Properties Bothasig office in Bothasig Mall, which has boosted sales.

The Rawson Properties franchise operating in these areas, which is owned and run by Marc Vladislavich, has consistently been one of the Rawson Property Group’s top 20 sales performers. Two of its long-serving agents are now Platinum Elite Achiever Club members and this is the highest award one can achieve in the Rawson Property Group.

Vladislavich explains how Bothasig’s convenient position, only 18km from Cape Town’s city centre, and its affordable prices, have made it more popular than ever in its 70 year history.

He adds however, a factor behind its success is that the Rawson Properties Bothasig office is in the only major shopping mall serving the suburb, Bothasig Mall.

“If ever a business benefited from a large number of impromptu walk-in enquiries, it has been this one,” Vladislavich says. On the sales side, they estimate 20 percent of their clients are primarily as a result of seeing their offices in the popular centre.

Juliana Francisco, the letting administrator, says 90 percent come to them as a result of the office’s position. It therefore seems the decision to occupy offices in Bothasig Mall, made by their current Managing Director Tony Clarke, was wise and far-sighted and they have all benefited from it.

"Perhaps other agencies should bear this in mind when choosing their office premises,” Vladislavich says.

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