09 Jul 2012
A crucial component in the Rawson support system is always the Business Development Manager.
One of the main reasons for the ongoing growth of Rawson franchisees countrywide is that the group is wholly committed to supporting these entrepreneurs and making them more successful.
This is according to Tony Clarke, Managing Director of Rawson Properties, who says these all important people have to be, and are, available to franchisees on a 24/7 basis.
Furthermore, they have to have been at the coalface themselves, he says.
He says when they appoint such people they look for someone who has filled as many roles in property marketing as possible.
Rawson Properties’ latest Business Development Manager, serving the Western Cape, is Nancy Todd, and she certainly has the necessary requirements.
Todd completed a BA degree in languages at Stellenbosch University, a Teachers Diploma course at UCT and an Honours Degree in English (also at Stellenbosch). In addition, she has a third BA major in Psychology.
These qualifications, says Clarke, put her in the top 3% or 4% of all academically qualified people in the Rawson Property Group.
Todd has the practical property experience which is so necessary for a Business Development Manager.
After a two year stint in teaching, she talked to Bill Rawson in 1982 about a career in property; this resulted in her being taken on by him, after further study, in 1986.
"In my very first weekend I sold five properties, that hooked me into the property world for good," says Todd.
Ten years later, in search of a big brand, she joined Seeff and in 1994 moved on to the Rabie Property Group, where she was involved with the selling of new projects - these were in a wide variety of areas, Marina da Gama, Strand, Milnerton and Camps Bay.
Moving on from there, she undertook similar, new projects, selling for Stagg and Faircape and then in 2007 joined Sotheby’s as their National Operations and Training Manager.
She then went on to become their Managing Director for their Southern Suburbs branch.
Asked which areas of franchise support she finds most need advice and help she says the situation is different in every franchise, but, generally speaking, every aspect of a franchise operation can be improved.
This, she says, includes canvassing, mandate presentation, negotiation, marketing, IT skills and administration.
It is not just the rookies who benefit from "what I can tell them" – the top performers can also always learn something and become better, in the process - also teaching her new skills, she says.
"The most exciting thing about the property industry is that you learn something new every single day.
“My job at the Rawson Property Group is to help spread the knowledge and expertise the brand has accumulated to everyone.”
She says her aim is to always try and help people to think creatively and out of the box, to find new ways of doing old things.
Todd says she can help them because she has been there herself; she has experienced all their problems and the joys of success in this field.
There are no Ivory Towers at the Rawson Property Group, she says.
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