Property group Fine & Country South Africa recently hosted an industry awards ceremony in recognition of its top performers.
According to Linda Erasmus, CEO of Fine & Country SA, the event was unique in that while other South African property groups typically award estate agents according to sales figures only, Fine & Country has identified a number of award worthy categories pertaining to South Africa’s ‘property verse’.
Moreover, the awards weren’t restricted to Fine & Country’s 55 South African branches. Indeed, members from across Africa participated, thus broadening the base of the assessments while emphasising the multinational referrals strength of the group within the Fine & Country global network.
The event took place in the evening of the first day of the group’s international four day property convention in Cape Town at the V&A Waterfront.
The convention revolved around Fine & Country developments, trends and exhibitions. A number of notable local and international Fine & Country personalities and prominent local South African business leaders addressed those gathered throughout the day.
Fine & Country licensees and estate agents submitted material in their relevant capacity i.e. as estate agents, principals working as estate agents and principals or business owners directly or indirectly involved with a Fine & Country licence.
Three categories were allocated to estate agents and principals working as estate agents. These included Best Property Presentation, Best Marketing and Promotion and Sales.
Four categories were open to principals and business owners. These included Best Office Design, Best Real Estate Office Position, Best Administration and Sales.
Several external property industry experts were invited to judge the event, thus providing an unbiased result.
Says Erasmus: “We decided to recognise these categories as they are crucial elements of the ‘whole’ that is the property industry. Doing so will encourage our members to think through the entire experience they provide to the client, thus bettering our service delivery overall.”
In addition to the primary categories, Fine & Country presented three special awards for Business Support, Black Economic Empowerment and Extraordinary Brand Contribution
“The convention in general and the awards in particular were well received,” says Erasmus. “Events such as these are important as they act as a platform for our top performers and serve to showcase South Africa’s property wares to the world.”
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