With tourism arrivals in South Africa up by 10.5 percent in the first two quarters of 2012 and with dramatic increases in the number of visitors from China - the Pam Golding Property (PGP) group has seized the opportunity to showcase some of South Africa’s most luxurious properties at the forthcoming China Luxury Summit in Shanghai on 28 and 29 November 2012.
Now in its seventh year, the China Luxury Summit attracts leading brands, corporate decision makers and investors from around the globe. Participants include the world’s top luxury brands such as Prada, Gucci, Burberry, Montblanc and Pernod Ricard among others.
PGP is the only South African real estate agency participating in the summit, and will be in good company alongside the likes of Stefan Antoni Olmesdahl Truen Architects, renowned for designing unique, exclusive residences in South Africa.
Dr Andrew Golding, CE of the Pam Golding Property group, says through their involvement with the Southern Africa Luxury Association (SALA), their presence at the summit will enable them to directly tap into a potentially lucrative luxury market in China, and gain a foothold into the discerning Asian luxury market.
He says the summit has achieved leading status as being the watchword in China for local and international brands, and will position them alongside premium brands from around the world, providing valuable exposure for PGP and for the exclusive and iconic properties which they have selected specially for the exhibition.
“We believe there is considerable potential for the future marketing of such properties to affluent Chinese buyers, given the fact that South Africa is home to some of the planet’s most sought after prime real estate, including our world-famous wine estates and lifestyle estates, the Western Cape Atlantic Seaboard, and our globally renowned coastline and sunny climate.”
Hosted by the China Luxury Industry Association, the China Luxury Summit is said to be the biggest and most influential grand luxury event in Asia, and offers ideas and advice for those in luxury brands and fashion management.
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