New Rawson St Helena Bay franchise - Industry, News
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07 Feb 2014

New Rawson St Helena Bay Franchise

A new franchise has been given a go-ahead at St Helen Bay as the Cape West Coast is seen as an area with great future potential.

This three bedroom townhouse in Shelley Point offers an open-plan lounge,dining room,kitchen,two bathrooms, one garage, a balcony with ocean views and is fully furnished. It is on the market for R1.25 million.

This Rawson Property Group franchise will operate in an area spanning from Langebaan in the south to Dwarskersbos in the north, concentrating mainly on the St Helena Bay precinct. The area has some 2 500 units in all and the new franchise complements the existing Rawson franchises operating at Langebaan and Vredenburg.

The new St Helena Bay franchisees are a husband and wife team, Klaus and Maryna Psotta. They live in and will work from the Shelley Point Private Security Village and Golf Estate.

Klaus Psotta says at the moment anyone wanting to get a foothold in St Helena Bay can do so at knock-down prices. There are some 8 000 vacant lands in the area, all of which are serviced. The lands in some areas can be bought for as little as R100 000, while sea fronting plots can be as much as R2.5 million. 

Although the houses in the district vary in price from as low as R600 000 for a small Cape cottage near the harbour to R4 million or more in Shelley Point or Britannia Bay, the average price is still around R1 million and many of these units are relatively new.

This two bedroom house in Shelley Point offers a large open-plan lounge, dining room, kitchen with fireplace and an en-suite bathroom. It is on the market for R1.797 million.

Psotta says the West Coast has always appealed to those looking for a simple, relaxed, quiet lifestyle, possibly with fishing, boating or sailing as their main recreational pursuits. The tranquil St Helena Bay, which has large populations of dolphins and is visited five months a year by whales, is quite possibly the safest boating water in Southern Africa

During spring there is always an influx of visitors to see the wild flowers proliferating in the area, and over the December holiday season almost every unit available for rent is hired out, often at fairly high prices.

The district has several golf courses (at Shelley Point in St Helena Bay, Vredenburg, Velddrif and at Langebaan). Vredenburg is the commercial hub of the area and most of South Africa’s major retail chain stores have premises here.

He says the West Coast is particularly attractive to Capetonians wanting to escape wet winters because the rainfall here is one-fifth that of the Cape Peninsula, which is only a two hour drive away.

“Our main challenge is to get people throughout South Africa and from overseas, to visit and see the area. Once here, many fall in love with the place and often take steps to acquire homes here,” says Psotta.

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