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Just Invest exceeds sales expectations

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31 Jan 2013

Just Invest, the new residential property development arm of the Just Property Group, has had sales to the value of R119 million in its first ten months of operation.

A priority for Just Invest will be to educate and grow the new franchises as well as continue signing up new ones. Part of this strategy will be to run advanced residential property investment workshops in Cape Town and Gauteng.

Just Invest was established in March last year and it has already signed up 20 new franchises and expanded its database to 2.2 million members. Johan du Plessis and Wouter van Wyk, joint managing directors, say their management team agreed on a sales target for the financial year ending 2012 and decided to set the bar high at R150 million worth of sales, even in a challenging economy.

“We are on track to meet or surpass this target and eager to beat our record month in November, when we sold 71 properties.”

Their property developments are aimed at the residential property investor and produce an average return that is higher than usual, says van Wyk. He says the company has strong relationships with property developers, liquidators, banks and other financial institutions throughout South Africa which means they have access to regular fresh property investment opportunities.

“We concluded mandates for several new residential developments, which will offer a selection of attractive investment opportunities countrywide to suit the needs of a variety of different clients,” van Wyk says.

Johan du Plessis (left) and Wouter van Wyk Joint Managing Directors of JustInvest.

A priority this year will be to educate and grow the new franchises as well as to continue signing up new ones. Part of this strategy will be to run advanced residential property investment workshops in Cape Town and Gauteng.

All franchises in the group will be invited to the workshops where they will meet with market leaders in the South African property sector specialising in a variety of subjects such as tax benefits for residential property investors, the advantages of a trust structure, the home loans process and property investment versus other annuity investments options.

Du Plessis believes the phenomenal growth of their database can be attributed to the active participation of strategic partners and the new Virtual Offices that have joined existing Just Invest franchises, bringing in their own comprehensive databases.

He says they franchise in and outside of the Just Property Group and welcome companies and individuals as Virtual Office partners.

“A measure of the confidence being shown in our new operation is that two large property investment marketing companies, which might be described as our previous competition, have seen the value of joining Just Invest as new franchises,” Du Plessis says.

The team has over 10 years of development marketing and sales experience in the residential property investor. As part of the Just Property Group, which continues to expand in challenging economic conditions, Just Invest has formed a strong association with Just Letting, a further benefit for investors considering renting out their new or existing acquisitions.

Van Wyk says with the unique RentSecure product from Just Letting, they can offer their investors peace of mind in the form of a rental guarantee.

For more information on Just Invest click here.

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