Jewel City Home to Diamonds Expands

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10 Apr 2012

Phase 2 refurbishments to Jewel City, a high-security district in the eastern part of the Johannesburg CBD were completed this month with the addition of 137 dedicated visitor parking bays adjacent to the visitor sign-on station.

New goldsmith retail outlet. Plans are underway to extend this retail component even further over the next couple of months.

Jewel City is home to about 300 leading diamond dealers, jewellers, diamond laboratories and industry schools and the base for the SA Diamond Regulator and State Trader.

David Rice, Chief Operating Officer at Redefine, says the parking bays support the R30 million extension to the new head office in Regulator House for the SA Diamond Regulator and the State Trader.

The area was increased from 1 630 to 2 480 square metres and now includes the provision of a secure loading bay and new state-of-the-art training and conference facilities.

The entire precinct is now just over 43 000 square metres. Rice says Redefine has invested heavily in the precinct and if demand allows will add an additional 5 000 square metres to accommodate further parking, offices and beneficiation space.

“This really is the home for all major diamond deals in South Africa and we are privileged to be associated with this growing precinct in the City Centre.”

Regulator House – the new head office for the SA Diamond Regulator and the State Trader

Rice says additional security measures that have been implemented are working well for the precinct, as is the extra parking area.

One of the latest developments is they have concluded, he says, is an agreement with Propertuity, developers of the Maboneng Precinct.

The Maboneng Precinct, located directly to the East of Jewel City, is a private inner city regeneration project. Maboneng has grown from one development, Arts on Main in 2009, to over 6 developments including residential, commercial and retail space at the beginning of 2012. This has expanded the community who live and work in this part of the city to over 1 500 people.

Rice says the relationship with Maboneng also encourages added foot traffic and trade within Jewel City itself.

Rice says this is particularly important now that their first five retail stores are complete. “We have plans to extend this retail component even further over the next couple of months.” 

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