The international Harcourts real estate group now has four offices open on the East Rand, following the rebranding of the local Homenet agencies.

This is in line with last year's purchase by Harcourts International of a share in the Homenet group, which has now become Harcourts Africa and is in the process of re-branding all its offices around the country.

Brian Dugmore, principal of Harcourts Anchor in Boksburg says the international group offers the most sophisticated real estate systems in the world and that its marketing strategies will give the Harcourts Africa offices a competitive edge. He notes that local consumers have already noticed the change and that his team feels more professional because of their new Harcourt's apparel, branding and support structures.

Johannes Barnard of Harcourts Falcons in Brakpan is also pleased about the conversion and looking forward to taking advantage of Harcourts' superior technology and training academy.

Says Barnard: "There are many benefits to amalgamating with an international company such as Harcourts. We will have access to a number of international property markets and our agents will be able to offer a far superior service. It's definitely a step in the right direction which will up the ante in the local property industry considerably."

Slavo Bantich whose Harcourts office focuses on new residential developments as well as commercial and industrial projects across the East rand, says the re-branding process has gone smoothly and that he is already utilising Harcourts systems to great effect.

Lance van Heerden of Harcourts George Rennie in Benoni also believes that the change is definitely for the better and very exciting. He adds that the partnership with Harcourts is another great step in their evolution as realtors.

Harcourts is one of the fastest growing real estate groups in Australia and the biggest in New Zealand. The group also operates in China, Fiji, Indonesia, Singapore and Zambia, and has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.

It currently has more than 600 offices employing 4000 sales consultants, and sells more than $19,5bn worth of property every year.

For more information contact Martin Schultheiss on 031 201 1060 or click here to visit the website.

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