Four Homenet branches in the southern Cape have become the latest to convert to the Harcourts
This follows last year's partnership deal between Harcourts International and South Africa's
Homenet group, which has now been renamed Harcourts Africa and is in the process of re-branding all its offices around the country.
The Homenet Trio offices in Mossel Bay
and Great Brak River
as well as Homenet Stillbaai have now all converted and Marlene Tait
, general manager of the new Harcourts Trio branches, says the change is a pivotal move that will elevate the local real estate group into the international property sphere.
"Harcourts has 120 years of industry experience and has ties with a number of international markets. I am particularly looking forward to taking advantage of their extensive referral network.
"An alliance with such a prominent international company will do wonders for our exposure and will undoubtedly up our game considerably. Certainly the change has already had a palpable effect on our agents".
Esté Maree, principal of Harcourts Stillbaai, believes that given the current state of the economy and property market, the rebranding will gain the respect of the property industry and public in general.
"At a time when most companies are retrenching workers and cutting corners, Harcourts is doing just the opposite through expanding and injecting new blood into a somewhat stale property industry. This speaks volumes about Harcourt's confidence in our abilities and that will be noticed. What is more is that our clients will experience the benefits of our far superior, value-added service".
Already the fastest growing real estate group in Australia and the biggest in New Zealand, Harcourts also operates in China, Fiji, Indonesia, Singapore and Zambia and has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.
It currently has more than 600 offices employing 4000 sales consultants, and sells more than $19,5bn worth of property every year.
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