27 Nov 2012
Fine & Country International Realty SA is entering the Durbanville market with a master plan; to tactfully extend their footprint only into reputable areas that will reinforce their brand.
Corporate gurus Annemarie and Nico Cilliers acquired the Durbanville license for Fine & Country and are excited to capitalise on the world-class expertise of this innovative brand, as they inject their own savvy into the business.
The duo is looking for a strategic location in Durbanville, with good visibility, easy access for clients and inviting aesthetics and they will only be appointing agents who will make good ambassadors for the Fine & Country brand. Cilliers's current sellers are ready to tap into the marketing expertise of the property giant, which has won Prestige Property Awards in the United Kingdom.
Durbanville offers value for money, with a variety of real estate for the astute investor and its original by-laws prohibit industry of any kind, resulting in its retained rural, tranquil ambience.
There are reputable wine estates, educational institutions, equestrian schools and golf clubs and the properties cater for a broad, yet exclusive target market with gentlemen’s estates and leafy suburbs with single residential and security estates.
The crime rate is relatively low, which makes it an ideal location to establish a home. Uitkamp, the planned development, will introduce small cluster housing, medium-sized freehold, smallholdings as well as house the extension of the local private school, Chesterhouse.
A new shopping centre with a major retailer is planned for the town centre, which will increase residents’ shopping convenience and the area is easily accessible from the Cape Town CBD, the airport, the West Coast and other coastal areas. Durbanville is also said to have among the best quality drinking water in the world.
There is a strong need for good quality homes under R2 million. Currently, full-title homes are marketed between R1 million and R6 million. The law of economics is seen in the rental market, which has seen an increase in demand and a shortage of supply, with an inevitable increase in prices. Buyers can pay rent of R4 800 per month for a two bedroom flat, and R8 000 to R20 000 per month for a 3 to 4 bedroom home on an 850 square metre stand.
There are a few challenges that present opportunities for Fine & Country to ‘weave their magic’, with Durbanville growing exponentially in the property market and having been named the fastest-growing town in SA in 2004, it has also seen a decline in growth on the back of a 25 percent decrease in property prices in the last three years.
The homeowners who bought their homes during this period, and are pressed to sell, are faced with the dilemma of a shortfall on their bonds. Occupation of most of the land is dictated by the increasing demand for new secure homes, which has caused prices to soar.
The high level of inflation in the building industry widens the gap between old and new housing and strict banking policies are hampering entry into the market for first-time buyers and investor buyers, with a loft studio priced at R550 000 and a two bedroom unit at R680 000.
Regardless of the current challenges in the marketplace, they are excited to offer their clients all the benefits of a world-class brand, according to the duo.
“We welcome our new licensees who, like all our other licensees, will have access to the group’s proprietary data, technology and trademarks and will have our full support to ensure total client satisfaction,” says Linda Erasmus, CEO of Fine & Country International Realty SA.
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