Century 21 Tops in Global Brand Survey

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20 May 2013

Century 21 Real Estate LLC, the franchisor of the world's largest real estate sales organisation, announced the results of a third-party global survey that shows consumers identified the Century 21 brand as the ‘most respected in the industry.’

The study also notes that the Century 21 system remains one of the top recommended real estate agencies in likelihood to recommend and to give future consideration.

It was reported that Century 21 maintained its lead in brand awareness among consumers presented with a list of real estate organisations, a position it has held since 1999.

In the study conducted by global market research firm Millward Brown, the Century 21 brand achieved 96 percent total brand awareness among consumers in the market to buy or sell a home in the past two years or in the next two years. The nearest industry competitor was five percentage points behind.

The study also notes that the Century 21 system remains one of the top recommended real estate agencies in likelihood to recommend and to give future consideration.

According to Rick Davidson, President and CEO of Century 21 Real Estate LLC, the fact that Century 21 was identified by consumers as the most respected real estate brand in the study is due to the hard work and dedication of their sales professionals.

He says their continued prominence in this brand study is a testament to their bold marketing initiatives designed to keep their agents top-of-mind with home buyers and sellers.

The Century 21 brand was advertised in both the 2012 and 2013 Super Bowl games, as well as the 2012 Summer Olympics and it is also the official real estate company for US Soccer.

Century 21 South Africa continues to expand its national footprint. With now 30 offices established nationwide and with footholds in Gauteng, Western Cape and now in KwaZulu-Natal, the brand is finding favour with franchisees wanting not only national exposure but true international exposure without having to network with a brand outside Century 21.

Century 21 has around 8 000 independently owned offices in 73 countries and around 120 000 sales associates.

For more information on the Millward Brown brand awareness survey -

Millward Brown is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc, and the world’s second largest market research organization. 

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