03 Jul 2013
In two separate award ceremonies (one in Johannesburg for the inland agents and one in Knysna for the coastal agents) Century 21 South Africa recognised its top performing agents for the 2013 financial year with its Pearl Awards program.
The Century 21 Pearl Awards program recognises and awards the top 10 percent of its national agent force and this year no less than 32 Century 21 agents were nominated.
The awards program is Century 21’s annual awards and recognition program designed to acknowledge and thank those top 10 percent of the agents who have excelled in the previous financial year.
Their reward consists of achieving the ‘Century 21 Pearl Award Agent’ status for the year and an all expenses paid trip to prestigious national and international destinations. Once at these destinations the actual category winners are announced, however, just to be nominated as a Pearl Award Agent is a prestigious achievement on its own.
Harry Nicolaides, CEO of Century 21 South Africa, says Century 21 believes it is important to recognise the top performers in the company even if awards and recognition is not a priority for them.
He says this is especially true in an industry like theirs, where agents have to provide not only the logistics of buying and selling homes for clients, but also have to offer a superior service to ensure client satisfaction and client retention.
Nicolaides says the bottom line is that agents are the brand’s ambassadors and the brand’s front line experience to clients and although their top agents are well remunerated, they always have to thank them for ensuring that the brand finds favour with its clients.
“Century 21 has come a long way since the current management team took over the brand in 2010 when it had 87 agents. Today, the Century 21 agent force has grown to over 300 and is expanding monthly as more franchises are awarded.
"Then again, this is not a game of numbers only and the stringent qualification process instituted by the Estate Agency Affairs Board has forced the industry to ‘up its game’ and together with the introduction of Century 21’s National Training Academy, our brand is already at the forefront of helping elevate the status of real estate agents nationally," he says.
Nicolaides says he believes that in the years to come, estate agents will become the envy of other professions as the qualifying criteria become more inhibitive and at the same time understanding that a career in real estate offers immense personal job satisfaction and unlimited financial reward.
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