Aida Set to Go Extra Mile for the Comrades

EmailEmail Print Share

20 Jun 2008

The Aida real estate offices in KwaZulu-Natal are going to take their motto of excellent service a step further during the annual Comrades Marathon.

The seven offices will be fielding 100 agents and helpers to man stand number 19 at Botha's Hill during this year's up run, says organiser Jean Liversedge of Aida Amanzimtoti.

"Aida's sponsorship of the watering hole forms part of our group's 50th anniversary celebrations and we plan to bring the same dedication to excellent service that marks our dealings in the real estate industry to our ministrations to the marathon athletes," she says.

Aida is the first real estate company to assist at the Comrades and will also be the only representative of the industry during this year's run, Liversedge says.

"Team" Aida will be at their posts at 04h00 and it is estimated that the first runners will arrive at the watering hole three and a half hours later. The last runners will have to pass the point at around 11h00 to reach Pietermaritzburg by the cut-off time of 17h30.

Although the stand is relatively close to the starting point, Team Aida will also have first aiders on hand to attend to runners' muscle cramps and spasms and will be in radio contact with medical teams, should their assistance be needed. Athletes still on their feet can expect liquid refreshments and lots of cheering and encouragement, Liversedge says.

"Preparing for the day was a marathon in itself," she says. "It was an eye-opener to realise how much organisation goes into an event like this. The logistics just for our small stand were daunting – it took almost military precision to plan the delivery of refreshments for athletes, the stand where our red and white banners will proudly fly, the team uniforms and transport and, of course, enough food to sustain the agents and helpers during the day.

"And once the last stragglers pass our point, we will have to break down the stand and clear the road of all discarded bottles and other debris. It is likely to be a long day for our helpers but everyone is full of enthusiasm and we see the occasion not only as a small contribution to the community that we serve, but also as a great team-building exercise."

For more information contact Jean Liversedge 031 903 8600

Readers' Comments
Have a comment or question about this article? Email us now..

Get up-to-date property news
Would you like to receive free weekly news and information about property in South Africa? Click here to register and sign up for Property24's Week in Review.

Property News
Click here for more property news articles.

Need a blog?
Start your own blog with a free blog from

Similar Articles

Fine & Country Zimbabwe recently opened a new office in...

Estate agents in the Western Cape can look forward to a...

10 Seeff front-line staff members in Bellville, the Boland...

View all articles

Top Articles

Lifestyle farms tucked away in the Western Cape’s Ceres...

Located between Cape Town and Cape Point, Hout Bay offers...

Allergies are notorious for causing itchy eyes, sneezing...

View all articles
Top Articles
06 Feb 2016
Located between Cape Town and Cape Point, Hout Bay offers investors a wi...
05 Feb 2016
Are you a sophisticated, modern professional ready to get a foothold in ...
05 Feb 2016
Comprising 2 000sqm and 29 shops, Blouberg Mall in Kareedouw in the East...
05 Feb 2016
Fine & Country Zimbabwe recently opened a new office in Borrowdale, an u...
05 Feb 2016
We think of lavish mansions adorning the mountain slopes, but you can st...
Get the latest property news.
Select your options:

Your browser is out of date!

It looks like you are using an outdated version of Internet Explorer.

If you are using Internet Explorer 8 or higher, please verify that your Internet Explorer compatibility view settings are not enabled.

For the best browsing experience, update to the latest Version of Internet Explorer or try out Google Chrome or Mozilla Firefox.

Please contact our Property24 Support Team for further assistance. Tel. +27 (0)861 111 724