Agency Expands to Phoenix

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27 Jan 2011

Tyson Properties’ boards are going up in Phoenix – a market that has up until now been largely unexplored by one of KwaZulu-Natal’s property companies.

Praveen Hariparsaad, the newest franchisee to come on board at Tyson Properties, says he is already busy processing valuations and referrals and is looking forward to making his mark in the area. “I will be marketing the Tyson Properties brand to a community where it is virtually unknown. I am looking forward to doing a great deal of business in this area.”

The residential areas that will be serviced by the new Phoenix franchise include Phoenix itself as well as Verulam, Tongaat, La Mercy, Mount Edgecombe, Broadlands, Avoca Hills Newlands East and West, Effingham/Avoca and Parlock. All are close to strategic business, commercial and industrial growth nodes that have evolved along with the new King Shaka International Airport.

Phoenix Industrial Park, Riverhorse Valley and the Dube Trade Port are important current and future investment and employment sources, making this a prefect market for first time buyers as well as those ready to take full advantage of ongoing development to upgrade from the one- or two-bedroomed houses that were provided by government. Key retail developments such as the Phoenix Plaza, Bridge City and even the Gateway Theatre of Shopping, improved infrastructure, schools and sports facilities provide for families, while important religious and historical sites offer a rich cultural heritage.

Praveen, who is known in the area after working there for nearly 10 years, believes Tyson Properties will add a personal touch that is as important as evaluating the economic influences in the market. “It gives me great joy to find the perfect home where people are satisfied. After all, a home is probably a family’s biggest investment. I firmly believe there’s a buyer for every property – but only time will dictate when it is sold.”

Property prices start at around R400 000 and remain well within reach of consumers in the area. As with many markets, the greatest challenge is persuading financial institutions to provide bonds for buyers. 

He says that despite a slight dip in the wake of the recession, the wider Phoenix market remains extremely active. “In general, the market is busy. At present, there is adequate stock, and even at entrance level, buyers are far choosier than they used to be. That makes it even more important to find a perfect fit.”

Sourcing and listing the right homes for up and coming buyers will be the main priority of the Tyson team that Praveen intends building this year. Well qualified agents with appropriate experience will top his list. “Ideally we need experienced property professionals who can adapt to different environments and types of people. Our market is extremely diverse and has a wide range of needs. We need to speak to people in their own ‘languages’.”

With extensive experience in human resources and industrial relations, Praveen believes he is ideally suited to being a franchisee. He also points out that he is a team player, which is important when it comes to understanding the needs of his clients as well as his agents.

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